Swarovski is the brand name for a range of cut crystal and related luxury products. Swarovski established by Daniel Swarovski in 1895. The company established a crystal cutting factory in Wattens Austria, to take advantage of local energy.

The company is split into two major industry areas, the Swarovski crystal business unit that primarily works with luxury items and design crystals and the Tyrolit Schleifmittel business unit that manufactures related tooling and machinery.